The Rancho Way

Rancho Tree Service began with a pickup truck, a big dream, and a promise: to build something better for the next generation. In 2010, Jose De La Cruz and his wife Griselda established Rancho as a family-owned business based in Bakersfield, California, driven by a shared vision and commitment to quality. Back then, Jose knocked on doors and hauled brush by hand, estimating jobs by day and answering phones by night, often from a makeshift office in his home.

But what started as a hustle quickly became a mission. Branch by branch, relationship by relationship, Rancho grew. Early wins like city tree management projects laid the foundation. From there, new experts came aboard, new contracts followed, and Griselda’s steady leadership alongside Jose became a driving force behind the company’s consistent climb.

By 2020, Rancho was partnering with California’s largest utilities. Not long after, we were leading coveted contracts as a prime contractor. Through natural disasters, regulatory shifts, and industry-wide challenges, Rancho stayed true to its roots. We built something bigger than a business, we built a culture grounded in integrity, opportunity, and community impact.

Today, Rancho is a leading name in utility vegetation management — serving SCE, SDG&E, SMUD, and PG&E. With offices across California, the company has experienced triple-digit growth in just three years.

As Rancho has grown to become a nationally recognized utility contractor, one thing remains the same: its commitment to people. Whether it’s the families we support, the communities we protect, or the careers we help launch, Rancho is rooted in the belief that hard work builds the future and that no job is too small when you’re building something that lasts.